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Jane Aylen, communications professional

About Jane Aylen

 

I’m a communications professional, writer and editor in the Southern Highlands of NSW.


I collaborate with for-purpose organisations, associations and local businesses to create communication that's clear, inclusive and effective.

I tackle communication challenges with sound judgement born from experience, efficiency and an approach that's both friendly and professional.


Make messaging that's...

Clear

People are busy. Information overwhelm is real. Let's make it easy for your people to take up your offer.

Inclusive

Why leave people out? Let's roll out the welcome mat for people who do things differently.

Trustworthy

Sorry not sorry, but some things never change: it's easier to trust someone who doesn't make mistakes and keeps their promises. 

Let's make this easy

Clients value me for being easy to work with, steady under pressure, and able to use good judgement without fuss.


My job is to make your life easier.


      • Strong writing and editing are a given. I'll craft messages for your particular audience.
      • Accessibility is built-in. My clients value features like video captions, image descriptions, easy-to-read text, welcoming language and more. 
      • Long-term arrangements make my heart sing and save you time. I like to get to know your organisation, your audience and your rhythm, so I can really deliver on what you need. That way, you don’t have to explain everything from scratch each time.
      • I won't say no to a quickie. Even for short projects, you'll own everything at the end. I won't sign off without handing over all your IP and all your passwords.


I’m based in the Southern Highlands and work happily with local and remote clients - whichever platforms you like best.

Create your publication

Let’s start with your vision and get the job done. Then, I'll step out the publication process for you and take care of all the project management, from start to finish:

      • plan the content
      • write or edit your articles
      • manage photographers and designers
      • get all the approvals
      • proofread the layout
      • publish to digital or print.

With your audience in mind and your voice intact, I write content that works for you and your people - from big-picture messaging down to the microtext in your calls to action. Ask me about:

  • magazine articles and blog posts 
  • social media posts and the all-important profile
  • speeches
  • press releases
  • real estate copy
  • in-house policies, processes and procedures
  • strategies and stakeholder communications.

AI has changed everything… mostly. It’s excellent for fixing spelling and grammar, and even churning out some of your work. But:

  • it still takes time
  • you really need to know what know your audience needs.

Even when you’re using AI tools, you need to make sure your words hit all the right notes.

To resonate with the people you want to reach, call in a real person so you keep sounding like you.

Got a project that keeps slipping down the to-do list? I get it. 

I can help you scope it, plan it, step it out and get it done - with clear responsibilities and realistic timelines.

You’ve got the idea and you’re excited to plan it.

Let’s team up to make sure the right people hear about it and get involved. 

You book the venue and the caterer. I’ll get people in the door.

Lots of small businesses have a love/hate relationship with social media. It can be fun. It can also be one more thing to do after a busy day on your core business.

I can help you build a realistic, sustainable content plan - from the bare minimum to show potential customers you’re still around through to coordinating photographers or videographers to make the most of your hard work.

And, if you like, we can work together to implement that plan.

Writer and editor, Oxley College

In collaboration with the Community Engagement Team and designer, I wrote, edited and proofread content for editions 2 and 3 of The Elvo, an annual magazine for the college community and alumni.

Marketing manager
The Bookshop Bowral and Kiama

  • Social media content planning, creation, scheduling and community management.
  • Events promotion.
  • Campaign planning and execution.

Campaign manager
50th anniversary commemoration

  • Campaign planning and execution.
  • Commissioned content and design of two e-books.
  • Events promotion.
  • Coordinated a committee of volunteers.
  • Commissioned a digital wall and coordinated process, procedures and permissions.

Real estate copywriter

  • Campaign planning and execution.
  • Commissioned content and design of two e-books.
  • Events promotion.
  • Coordinated a committee of volunteers.
  • Commissioned a digital wall and coordinated process, procedures and permissions.

Communications officer
Australian Music Therapy Association

  • In this ongoing consultancy role, I developed and continue to execute the peak body's communications strategy and plan,  which includes internal member communications and stakeholder management plus the public profile of music therapy and the association.

Check out my work

I’ve worked across member associations and not-for-profit organisations, government and universities, small to medium businesses and agencies.

My goal is always to make messaging easier - for you and your audience.

Here’s a small selection of what I’ve been working on lately.